The Content Shift: Why A Search Mindset Is Essential To Your Content Marketing Strategy

This book provides the full spectrum of content marketing campaigns, from the overhead view to the detailed specifics of 'how to'. And, sprinkled some humor to keep the material light and easy...reminding us that like many things in business, every project requires a little or a lot of experimentation till we get it right. These guys know how to explain our way through the current online marketing strategies by connecting with our customers from the inside-out. It will become a permanent reference in my library...until the End of the Internet. ; )

Nice read

Really enjoyed the book and content. With content being pushed by so many different groups within every organization, it can be difficult to remember why it's so valuable. The Content Shift was a great reminder for me about what content can truly do for a brand and its sales.

Not only is this book way longer than it needs to be, it rexplains basic concepts that if you are a younger reader, is super repetitve. You could summarize this book in a Harvard Business Review article.

I found this book easy to read and very common sense in its approach to a better understanding of today’s marketing/purchasing introspective.Great read for anyone planning internet sales or using standard advertising techniques.Thank you.Worth every cent…glo

The Content Shift succeeds where most SEO books fail by providing a digestible, clear, and comprehensive explanation of organic search marketing. It's a perfect synthesis of actionable methods and empowering insights, leaving readers with all the raw tools they need to build a high-performing, long-term SEO strategy. For anyone eager to tap into the full potential of organic search, The Content Shift is a must-read!

A must-read for any biz owner or marketing manager considering starting a blog or content marketing program. Leverage this strategic, search-aligned approach to take your content further (with Google AND customers!). GET IT.

The Content Shift really is the kind of book I would recommend to anyone looking to understand content marketing or fill in any blind spots! You can read each chapter sequentially or use it as your reference guide and jump to any chapter that matches your needs.