Terra & Co. Brilliant Black Hydroxyapatite Toothpaste for Whitening Teeth – USA-Made - Natural Remineralizing Toothpaste, Fluoride-Free, Vegan, SLS-Free, Low Abrasion – Mint, 3.4 oz

I was looking for a toothpaste made with natural ingredients that is low abrasive because I have extremely worn enamel from many years of over-brushing when I was a kid. I am so happy I found this brand! It helps over time to gently whiten my teeth without stripping them of the enamel that I have left. It is very minty and makes my mouth feel fresh and invigorates my gums. I expected it to be more black than it is but I’m glad it isn’t because that can get so messy and this paste rinses off clean and easy. What a great experience so far and I am looking forward to try out some of their other products soon!

I’m a longtime fan/customer of Terra & Co. I was nervous when I saw they reformulated their incredible brilliant black toothpaste. My thought was how do you improve on perfection? But wow! Was I wrong. This new toothpaste is better than ever. My teeth are stained from a medicine I was given as a child. This toothpaste whitens and brightens them…and it does that without harsh chemicals. Unbelievable. This new formula has more of a mint flavor than the original & I love it! This company continues to amaze me! They are creating products with sustainability in mind. They care about the earth…and us, their customers. I’d highly recommend this toothpaste and if you haven’t tried their zero waste dental floss…you should!

Great toothpaste. Pure ingredients. The only problem… The end of the tube split open the first time I squeezed it.

Love the toothpaste, but my tubes were only half full when I received them.

If my husband loves it you know it's good. We have tried countless charcoal toothpastes and he always complains about how dirty the sink is or that it's too coarse. Terra and Co's toothpaste is the perfect for our household. It has hydroxyapatite which is better than fluoride, it is gentle on our teeth and has a refreshing minty taste. Plus our sink is no longer black after brushing our teeth!

I have purchased this toothpaste because if it’s clean ingredients. Some toothpastes on the market that have clean ingredient either don’t work well or stain the sink ( if charcoal is one of the ingredients and it usually is). This one is a different story. It doesn’t stain my sink, it is very aromatic yet not overpowering and it makes the teeth feel smooth and nourished. And the packaging is so pretty that it just a pleasure to touch it and look at it:)

Not a fan. This toothpaste just tastes like paste. I don’t feel like my mouth is fresh after using it and there definitely hasn’t been any whitening effect. I’ve been trying different toothpaste trying to find a good healthy one that will also leave my mouth feeling fresh. This wasn’t it.

I decided to try this toothpaste (and the Terra green oil pull) because I heard about it from a friend of mine who does Ayurvedic consultations. I am so glad I did! The ingredients are clean and powerful and my mouth seriously felt fresh all day. I love that they use a blend of different mints, the taste is great. I’m excited to see what my smile looks like a month from now 😁