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✨ Glow Beyond Time with SPF Power! ☀️
No7 Protect & Perfect Advanced All-In-One Foundation in Cool Ivory is a 30ml liquid foundation that combines buildable medium coverage with age-defying benefits. Featuring SPF 50 and antioxidant protection, it hydrates for 24 hours while reducing redness, blurring pores, and minimizing fine lines. Designed with Skin Expert™ technology for a true-skin match, it suits normal to mature skin and is free from parabens, sulfates, and phthalates.

| ASIN | B0BRBLY977 |
| Additional Features | Hydrating |
| Age Range Description | Adult |
| Best Sellers Rank | #7,617 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #93 in Foundation Makeup |
| Brand Name | No7 |
| Color | 04 - Cool Ivory |
| Container Type | Bottle |
| Coverage | Buildable Coverage |
| Customer Reviews | 4.5 out of 5 stars 2,405 Reviews |
| Finish Types | Matte |
| Item Dimensions | 3.15 x 1.42 x 1.57 inches |
| Item Form | Liquid |
| Item Highlight | Age-Defying Base Makeup with SPF 50, Reduces Redness, Blurs Visible Pores |
| Item Weight | 22.68 g |
| Manufacturer | The Boots Company PLC |
| Manufacturer Part Number | 88-34-473 |
| Material Type Free | Paraben Free, Sulfate Free, Phthalate Free |
| Model Number | 88-34-473 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Anti-Aging |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Fair |
| Skin Type | Normal, mature |
| Specialty | not-tested-on-animals |
| Sun Protection | 50 sun_protection_factor |
| Unit Count | 1 Fluid Ounces |
T**.
New favorite!! Please don’t change
I ABSOLUTELY can’t believe how much I loved this. I were number 7 foundation regular with sunscreen in it as well but this one takes the cake. I wore it on a day I wasn’t going anywhere to check it out because I have extremely sensitive skin. Got cool vanilla. Perfect shade. Didn’t budge. Easy to put other products on. Just was a real life game changer. I will still use my other foundations once in a while but this is the one I would reperchasd again if I only had one pick
T**J
For all those wondering what Cool Vanilla is.....
I ordered the Cool Vanilla, mostly because it was the only color on sale and appeared onscreen to be close to my color. I have pink undertones. The sunscreen 50 was really what I was after, and it was built into a makeup, cutting my application time down. I had heard good things about No. 7 products from friends, so trying the brand was easy. The color, in my opinion, is along the lines of one step up from Buff Beige. It had a creamy texture, went on smoothly and didn't have a sunscreen smell. It was just a tad lighter than I wanted for this time of year, so I added a touch of a shade too dark for me, blended prior to application, and it came out perfect and flawless. My pores were minimized and it really had a nice flawless look to it. I have a tiny red spot on my inner cheek that aggravates my final look, and this makeup blurred it well. I can't say the drop of the darker other brand didn't influence the outcome, but I am very pleased that I got the SPF added into my makeup routine for a very good price. It did not suck the life out of my skin after wearing it all day either. It felt moisturizing, but not oily. The applicator allows you to use a minimal amount, which goes a long way, without getting a glob all at once that you end up having to wash down the sink. Very pleased with it all around. And it supposedly has antioxidants included as well, which is an added bonus.
M**R
Best of the dozen I've tried with a high SPF. Good range of colors even for pink undertones.
This is the best of about 12 different tinted moisturizers and foundations I've tried. All had to have a very high SPF to be considered. The Korean brands were good but getting my pinkish skin tone in the Korean brands was impossible. I have pink or rosy undertones which has been a bear to match. I'd never heard of this brand but so very glad I took a chance on it. I think the color I ordered was Cool Ivory which isn't the right shade. But have ordered a couple more shades from Walgreens. This isn't a bad match but I think it could be better. It has medium coverage which was a goal. I've avoided foundation all my life and that is a long, long time. The high SPF sold it. It goes on smoothly with a damp make up sponge. Have yet to try a brush. The finish seems matte to me but I defer to others who know more about foundation than I. I have redness over the apples of my cheeks and have been using a green corrector to tone that down. This works just as well if not better and has the benefits of the high SPF. I think it looks pretty natural. My skin doesn't look dead or flat like with a full coverage foundation. I'm not into the "dewy" or shiny or glass look so the matte finish is perfect for me. Price is very reasonable compared to some of the higher end products I tried from Ulta and Sephora. When I get the correct color all will be well in foundationville.
M**.
Good coverage
Like this makeup. It goes on very smooth.
K**N
Love it!
Cool Ivory is the perfect shade for this aging redhead. I have been looking for something that works with mature skin. Other brands were clogging my pores and would not stay on my face. I love this foundation! It’s the best I have ever used. And check out that reasonable price. I was using Color Science. It’s super expensive and felt oily on my face. This product is SO much better for 1/4 of the price.
P**R
My favorite makeup!
This is my favorite makeup that I have bought for several years. It's high SPF which is perfect since I play golf 3 or 4 days a week. It reduces pores and has a nice finish. I've been buying it from Amazon because it's been unavailable for 2 years on their own website.
C**B
My Favorite Foundation
I have worn this No7 foundation for several years. It lasts all day without looking “caked on”. It blends evenly as well and I often get compliments on my complexion when wearing it. No7 is an excellent price point and the seller packaged the foundation well and I received it quickly.
S**S
Ends up being pretty costly since you use so many layers and the tube is not a whole lot.
This is really good stuff. I agree with the 5 star people on this for sure. The problem is its a small amount and you have to use quite a bit. You can set it with a spray maybe that lasts longer but really you will need to top it off later on in the day. So if you spend a ton of money on make up and your grocery bills don't cause a coronary, it may be fine but if your on a budget just remember to get that flawless look you have to keep layering it on. So the tube is small. just facts.
M**A
Great product
Great foundation. Live it
C**S
Un poco más claro de lo esperado
Me encanta la textura, viene un poquito más claro de lo que esperaba pero muy buena calidad recomendado
K**N
Comes in many shades moisturising and sun protection
My favourite foundation not thick and excellent sun protection for the face
V**Y
No7 Foundation
Love this foundation initially I bout it from boots but found it on Amazon for slightly cheaper matches my face well
S**1
Great daily foundation
Good coverage. Blends well. Applies easily. Good value.
Trustpilot
1 month ago
4 days ago