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🌿 Elevate your style with nature-powered thickness and hold — because your hair deserves the best.
Aveda Men Pure-Formance Thickening Paste is a 75ml styling cream that instantly thickens hair while providing a versatile, pliable hold. Made with 91% naturally derived ingredients including Amla, it supports a natural finish and is suitable for all hair types. This vegan, cruelty-free, and B Corp certified product features a subtle vetiver scent and is designed to help men create a variety of hairstyles with confidence.






















| ASIN | B01N17SFYB |
| Benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Best Sellers Rank | 27,170 in Beauty ( See Top 100 in Beauty ) 188 in Hair Styling Putty, Clay & Wax |
| Brand Name | AVEDA |
| Country Of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 1,269 Reviews |
| Global Trade Identification Number | 00018084973523 |
| Hair Type | All, For All Hair Textures |
| Hair type | All, For All Hair Textures |
| Item Form | Cream |
| Item Volume | 75 Millilitres |
| Item Weight | 129 Grams |
| Item form | Cream |
| Liquid Volume | 2.5 Fluid Ounces |
| Liquid volume | 2.5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Hair paste instantly thickens hair and adds pliable hold to create any style. |
| Scent | Vetiver |
| Scent Name | Vetiver |
| UPC | 018084973523 |
| Unit Count | 75.0 millilitre |
G**P
Great stuff
This is great stuff. Add through hair either when wet or dry to style. Non greasy, just makes clean hair more manageable. Highly recommend.
A**7
Impressed
First time using this, and I’m impressed. Feels great in my hair. Light, but a good natural hold, not greasy. Gives all day hold. Great value on Prime day.
K**S
great putty
this stuff under £20 is a must smells great and thickens the hair last all day hold.
S**S
Happy purchase
Good product as described
D**W
Good stuff
I’ve tried a lot of products recently and this is probably the best of the bunch. As a man of a certain age with thinner hair, this bulks it out more, has a decent, flexible hold (I don’t like products that set hard) and a natural look. It does tend to ‘disappear’ in my hair a bit, although it is a reasonable length. So I tend to have to use more than I would for other products which means I go through it quicker and value for money is maybe not the greatest but I like the end result.
B**E
Great for females too!
I have short, fine hair and this product works brilliantly. Adds thickness without weighing my fine hair down. It's not greasy either like some other products can be. Looks natural and smells great which is an added bonus. Also this is a very competitive price in comparison to other sites including Aveda's.
B**X
Nothing special
This works well for controlling fine hair. But it isn't really a thickener. I've used regularly and my hair remains fine. The 'paste' washes off and isn't some magical potion, which delivers a thick head of lustrous locks over time. It's just a posh hair gel / paste, which smells nice.
J**W
Great product
Great product
F**M
Amazing product
Amazing product ; non sticky and does job .
R**E
Super!
Ich liebe die Produkte von Aveda. Riechen gut und halten, was sie versprechen.
S**9
Fra le migliori (o la migliore)
Veramente ottima cera. Molto costosa, ma per chi può permettersela, veramente raccomandata. A cominciare dall’aroma spettacolare. Ingredienti eccellenti e in gran parte naturali. Non lascia residui. Fissa bene e lascia i capelli perfetti. Vorrei solo che costasse di meno…🫤
G**Z
değmez
thickening yapmıyor. hatta saçı liğme liğme gösteriyor. diğer Aveda modelini (bantı kahverengi olan) öneririm.
J**E
La Alternativa Perfecta: Aveda Men Pure Formance 🌿💇♂️
Producto Aveda Men Pure Formance: Mi alternativa a la gomina. Natural, sin aspecto grasoso, ¡el secreto para un peinado impecable! 🌿💇♂️
Trustpilot
2 months ago
2 months ago