Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 50 ml

I was sceptical with the product price being double the price of the usual brands (Fudge etc) but this is an amazing product, one that actually lasts a full day. If you have thicker hair like I do, you will understand how frustrating it is when other brands simply 'dry out' in hours and you might as well have not bothered. This product seems like it has solved the perfect balance between strong hold that lasts but is also easily washed out. The best I've discovered yet, would buy it in bulk if they did offers.

I've always had problems with trying to find s decent hair product which give a lasting hold without making my hair clump together and look greasy. I have thick blond hair and used to use a matt clay by V05, however, I always found it made my hair look very greasy, lost it's hold easily and needed constant re-adjusting. I also tried the Matt Separation Wax produced by Tigi Bedhead, however, I found that it lost it's hold in hot temperatures such as on holiday and in clubs, and whenever my hair grew, I had the same problems associated with the VO5. Bumble and Bumble's Sumotech is a miracle, I was surprised to see how small the pot was when I first tried it (especially for the price which some may find 'extortionate), however, it lasted me almost 3 months, and that was with daily use. You only require a tiny amount to be applied to the hair, and I usually apply it on lightly dampened hair then blow-dry into the preferred shape. It gives a very strong hold whist not making it look greasy but giving it an almost shimmering effect (almost Joey Essex style). I have to say that unless they (whoever they may be) make something better, I'm never going to use anything else!

Does it’s job with non greasy as well

Not wishing to speak too soon, but have used this for the first time and it’s kept my hair , which grows in all the wrong directions, in place even outside in the wind. Easy too use and you only need a small amount, I’m delighted.

This stuff is amazing. Although expensive, I only need to use a small scraping each time I style my hair. I can't see myself getting through the whole pot for years. Because you need so little, there's no obvious residue on your hair. It's great.

This product did nothing for my hair! :( Very expensive for a product that is poor IMO

Nothing else even comes close to how good this is. Gives a firm but flexible hold, non-sticky, non-greasy, no wax, no nothing. It's a wonder product for short hairstyles.

Great stuff. Very light but with good hold, does not build up or become sticky when using too much. Try it, you'll love it. It's relatively expensive compared to what I previously used (Bed Head Matt Separation Wax) but I feel it's worth the extra dosh. With everyday use I would expect it to last approx. 3 months. I will be purchasing this again.

Ya lo había probado antes y sigo usándolo. Los resultados son muy buenos y no ensucia.

Just a waste of money. Binned it.

イギリスのロンドンで髪の毛を切った時にサロンで購入してから、もう10年近くこのブランドを使っています。質感や匂いが好きです。10年前のものよりもクリームが柔らかくなって、匂いも少し変わったと言われていますが、個人的には今の方が使いやすいですし、Sumotechだと分かる特徴的な匂いも残っているので満足しています。

Ottimo prodotto ma prezzo e TROPPO,TROPPO esagerato in Italia. In Stati Uniti lo paghi metta e con sconti che ci sono sempre,un terzo.

Great product that blends out well and disperses. It has the perfect matte finish so hair looks natural and the hold is firm while remaining repositionable all day. Great smell too!