Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business

Description

Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 Marketing Key Features Take your first step on the path to becoming a functional consultant with Dynamics 365 Marketing Get knowledge on how to use the systems features and functionality out-of-the-box Test your knowledge with self-assessment tests to better understand the content Book Description Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations. What you will learn Create and manage marketing forms and pages Write good emails and use analytics to measure their effectiveness Explore outbound and real-time customer journeys Use Power Pages for real-time marketing events Create surveys to send to your customers with Customer Voice Exploit the Microsoft ecosystem to get the best results Who This Book Is For Whether you are a marketing consultant working on implementations or a marketer using the system, this book will help you learn all about Dynamics 365 Marketing. With the help of detailed explanations and self-assessment tests, you'll explore the system and will get be ready for end-to-end implementation. Table of Contents The Basic Configuration of Dynamics 365 Marketing Managing Leads, Accounts, and Contacts What Are Segments and Lists? Managing Marketing Forms, Pages, and Websites Creating Marketing Emails Outbound Customer Journeys Real-Time Marketing Journeys Managing Events Dynamics 365 Customer Voice Power Platform Review: Excellent book on Microsoft Dynamics 365 Marketing for beginners to advance level professionals - Microsoft Dynamics 365 Marketing is a relatively new product of the Microsoft Dynamics 365 business applications family and unique in terms of its capabilities, especially the segments, marketing journey, and events which many people find difficult to understand, but the author has made it really easy to understand and follow with step-by-step instructions accompanied with many visuals and explanations. The author has covered almost all required areas of Dynamics 365 marketing including segments, lists, events, integrations, and even Power Pages which makes it really reference material on Dynamics 365 marketing. It will be amazing if the author can include the latest release wave features in the new edition of the book. Highly recommended for marketing professionals, functional consultants, and Architects. Review: Easy to understand, easy to follow, easy to learn from - Easily the best book on D365 Marketing! - Dynamics 365 Marketing is a great product, but one that can be very daunting to install, configure, and learn. In this book Malin brings her well-known speaking skill to the page and takes you through all of the elements in a reference guide that needs to be on the shelves (physical or electronic) of everyone who has any involvement with the software. The authors knowledge and understanding comes through on every page, as does their natural talent for teaching. If you are a D365 Sys Admin, a Solution Architect, a Functional Consultant, an End User, or have any need to understand Dynamics 365 Marketing then this is a must have for your library!