Mark TungateFashion Brands: Branding Style from Armani to Zara

I really enjoyed this book! Mark has done a fantastic job of capturing the history, business, and spirit of fashion. I highly recommend his book. Every fashion student, business student, and MBA should be required to read this book!

Excellent book! Wish there was more books like this on fashion...

This is a good book and very clear!

This book ,really inspires you to look at your own brand and see what's missing. It really highlights how well formed your concepts and ideas are , especially the ones shaping how your brand is precieved .

very deep information, very inspiring, very educative. must read for every start up in this business. recommend to everybody, good language.

Perfect condition!

very new book

First picked this up a few years ago when I was working in fashion buying and marketing, and found it very useful. I lost my original copy but repurchased this newer edition to help with my university work. Highly recommended to anyone starting a career in fashion or studying a fashion-based subject; provides a vital insight into the fashion industry behind closed doors. An easy, engaging read.

Good

Good book

I'm a newly when it comes to fashion and branding and it is nice read something so understandable. It definitely open my eyes.

great item, exactly as described. Very pleased