---
product_id: 3979505
title: "Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))"
brand: "roman pichler"
price: "33174 Ft"
currency: HUF
in_stock: true
reviews_count: 8
url: https://www.desertcart.hu/products/3979505-agile-product-management-with-scrum-creating-products-that-customers-love
store_origin: HU
region: Hungary
---

# Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

**Brand:** roman pichler
**Price:** 33174 Ft
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) by roman pichler
- **How much does it cost?** 33174 Ft with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hu](https://www.desertcart.hu/products/3979505-agile-product-management-with-scrum-creating-products-that-customers-love)

## Best For

- roman pichler enthusiasts

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## Description

Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ A long overdue reference for agilists
*by J***N on November 8, 2010*

What a relief to finally find a concise, coherent, cogent book on the Product Owner role! I sit here tonight working on a wiki page to help introduce scrum to a state government agency which is sorely in need of agile adoption. We've ordered two copies for the IT library, my personal copy is heavily marked up, and our current proxy PO and ScrumMaster both have it in their hands.This book is the perfect length and depth for a new PO coming in from the customer side of the house. The length is right for an executive to read and the content is sufficient to get a new PO up on their legs and interacting effectively with a newly certified Scrum Master and team who are chomping at the bit to engage with a real customer.You can read it less than a weekend; you can read it in a long afternoon. If you're a CSM yourself: read it. CSM training often doesn't say enough about the PO perspective.I look forward to seeing an enhanced edition. But if the author is too busy consulting to update this for a while, we can only thank him for what he's done in giving us this very valuable little volume.

### ⭐⭐⭐⭐ Valuable Product Owner reference - but title is misleading
*by J***E on May 10, 2010*

I like this book, but the title is somewhat misleading. It is focused on the Product Owner's role - not the whole spectrum of Product Management. In Pichler's view, the Product Owner should be the single voice - both strategic and tactical. That is often not practical for many organizations, especially large ones. Consider that Product Management covers a wide area responsibilities that includes everything from envisioning the product to preparing the distribution channels. It covers defining requirements, as well as pricing and packaging. This book will help the product owner define the product and work with the development team. It will not help the product manager with their other responsibilities.That aside, Pichler provides valuable advice for Product Owners. One key piece of advice is forming a Product Owner's Council to reconcile differences in a multi-team environment. I've coached a multi-team project where this was lacking -- we couldn't get the client to address this. However, I wouldn't go as far as saying, as Pichler does, that this requires a Chief Product Owner. That is one effective approach; but there are others. I've also worked with other companies who were equally effective using a more collaborative approach. Pichler's key point though is on target -- the product owners must provide a unified voice.My overall take is the book is a good supplemental reference for Product Owners and I will be adding it to Construx's agile seminars recommended reading list. It provides solid advice to Product Managers, or anybody else, who are transitioning to the Product Owner role and the difference they can expect to see using Scrum. I view it as supplemental reference because it doesn't sufficiently cover the Scrum process--Product Owners would also need to have Scrum training or at least read the other scrum references (e.g. Agile Project Management with Scrum (Microsoft Professional)).

### ⭐⭐⭐⭐⭐ Awesome read for new product owners and existing product owners
*by S***Y on March 24, 2018*

The author has seen all of the challenges faced in today’s product organizations. He clearly talks about how a PO can be helped and how he can evolve as a better PO. Must read for anyone who is looking to brush up his/her PO skills or even thinking of learning/playing the PO role.

## Frequently Bought Together

- Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))
- Essential Scrum: A Practical Guide to the Most Popular Agile Process (Addison-Wesley Signature Series (Cohn))
- The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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*Product available on Desertcart Hungary*
*Store origin: HU*
*Last updated: 2026-02-20*