Clairol Professional Pure White 30 volumeCrème Developer, 16 oz

Love this developer, doesn't damage hair, but gets the job done.

This product works great and for a great price

Hair dye Excellent product.

Works great and effective.

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.