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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius revives the legendary insights of one of the most powerful copywriters in history. This rare guide distills Schwartz’s proven methods for crafting compelling ads that sell, teaching you how to deeply understand your customer, outshine competitors, and convert attention into action. Perfect for marketers and copywriters seeking foundational mastery and a competitive edge.
| Best Sellers Rank | #24,191 in Books ( See Top 100 in Books ) #43 in Advertising #350 in Economics #979 in Business Management & Leadership |
| Customer reviews | 4.3 4.3 out of 5 stars (78) |
| Dimensions | 15.24 x 0.66 x 22.86 cm |
| Edition | Standard Edition |
| ISBN-10 | 1387028081 |
| ISBN-13 | 978-1387028085 |
| Item weight | 1.05 Kilograms |
| Language | English |
| Print length | 110 pages |
| Publication date | 9 June 2017 |
| Publisher | Lulu.com |
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