The Advertising Concept Book: Think Now, Design Later
Product ID: 254875812
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Hungary.
Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to Review: Beautiful and insightful coffee table book - This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry. Review: Must Read!! - Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.
| Best Sellers Rank | #30,115 in Books ( See Top 100 in Books ) #44 in Advertising #1,269 in Business Management & Leadership |
| Customer Reviews | 4.7 out of 5 stars 407 Reviews |
K**I
Beautiful and insightful coffee table book
This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry.
K**N
Must Read!!
Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution.
M**A
La foto sí pero el título está mal
El título que pone no es el del libro pero la foto sí es correcta. Libro imprescindible para trabajar creatividad publicitaria, muy claro y con ejemplos por todos lados. Me ha encantado.
C**N
The Advertising Concept Book
Il libro è ottimo per approfondire l'argomento con esempi molto recenti e validi. Il pacco è arrivato puntuale e nelle condizioni come da descrizione.
A**A
Ad students this one is for you
An incredible asset if you are studying advertising. Very comprehensive with lovely illustrations.
J**N
Good book
Great content and haven’t come across anything else like it.
Trustpilot
3 weeks ago
1 day ago