Product description The 善 YOI Styling Co. Paste is designed for short to mid-length hair with a natural look, subtle sheen and a medium hold. The silky white product transforms into a translucent, texturising paste once easily warmed in your palm, it can be used to style your hair, add volume during blow-drying, create texture and independent flowing styles or give a natural thickness to your look. The hair paste has been created with a neutral scent so that it doesn't interrupt your personal, daily fragrance. As with all YOI hairstyling products, the Paste will give you a relaxed, flowing all-day style. The unique formula allows the styling paste to blend with the other YOI products, giving you an infinite amount of possibilities to express and advance your hair styling regime. Indications Replace the screw top lid firmly after use of this hair styling pomade. Store away from direct sunlight. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Ingredients Aqua, Petroleum, Kaolin, Cera Alba, Glyceryl Cocoate, Propylene Glycol, Copernicia Cerifera (Carnauba) Wax, Phenoxytol, PVP, Dimethicone, PVP/VA Copolymer Directions Use as a hair styling product or as a volumising and texturising product; add a pea sized amount of hair paste to the palm of your hand, then rub hands together to achieve a smooth equal spread. For maximum volume apply to damp hair, paying particular attention to the mid lengths and ends, then dry as normal. For finishing and maximum texture add a small amount of hair paste to dry hair to achieve your desired look. See more
M**N
Just what it says.
The product is as it says - unperfumed paste. Good quality, not sticky or smelly! I was wanting hair mousse but it seems fragrance free mouse no longer exists. For my first try of the paste I used too much and looked like Boris on a windy day, but now I put a very small amount just at the roots and it seems to work. This would be great on a short hair style but more difficult on my mid length bob. The product is very good though, just not perfect for my style. Perhaps I should go for a really short style!
A**F
Light but great, firm hold; hair stays where you put it.
Light but great, firm hold; hair stays where you put it. I’ve not used any product in may hair for 25 years but this stuff is a marvel. It adds texture and fullness while remaining natural looking. I thought I’d hate it but I love it and it is unscented as well.
M**.
Little bit greenwashy
The product itself works well for me. I have unruly curly hair and putting this in when it's damp controls it really well. The fragrance free part is great, especially given that synthetic fragrances use phthalates which are endocrine disruptors (messes with your hormones - especially testosterone) and therefore the last thing you want in your hair.The description states "Fragrance Free, Cruelty Free & Paraben Free With Environmentally Considerate Letterbox Friendly Packaging." which is great but I made the mistake of not paying attention to the ingredients. If the chemical make up is important to you, it's worth noting that petroleum is the second ingredient after water. That makes the other claims feel a little bit inauthentic to me.As I say, the product itself does the job well and it does it without fragrance which is great. It was my mistake not to read the ingredients properly before buying.
F**Y
Not that good
This product is certainly fragrance free but it doesn’t really perform well. It styles hair briefly when you put it on then the style quickly falls out after a short while, dampening the hair again to restyle doesn’t really restore the styling either, which it does in other products. Another unfortunate aspect of this product is that it forms a grainy powdery texture after a while in the hair which looks like dandruff
M**S
Excellent fragrance-free hair product
I bought this for my husband as I’m pregnant and cannot stand the smell of the clay he used to use (Trevor Sorbie). This product is fabulous and does exactly the same job of styling his hair without the smell! Very happy!
A**Y
It’s pretty damn good
I’ve used a lot of products of all types & prices over the years. This is really good on every level. Highly recommend.
D**E
Brilliant
Brilliant. As I'm allergic to par fumes this is great and the hold and texturising even better. Hair stay clean, without greesy look- just in place. Very happy 😊
G**T
Great product!
Searched for a fragrance free hair product and so glad I found this. Great delivery; quick + letter box friendly. Wonderful hold and a great natural look.
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2 months ago
1 day ago