Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

I do not write that many reviews but I found this book so helpful I want to give struggling copywriters a helping hand. I’ve probably got 30 or so books on the subject in my library as I’ve been studying the subject for a few years as it’s part of my job now as I need to promote my business. This book is the ONLY book you need to be able to master the subject. It covers everything and I use it every day while writing email copy and web pages. Do yourself a favour and just get this one and save £100’s. There is shameless promoting of Ray Edward’s other businesses but don’t let that put you off - just take it in your stride, it’s business and we’re all adults here ! Thank you Ray, excellent book !

Highly accessible, easy to read, full of gems on copy-writing and understanding the drivers, stressors and motivations of your 'avatar' ideal customer. A gem of a book. Both entertaining and thought provoking in equal measure. It's got more highlighter pen strokes than any other book I've read in the last year. I have a feeling I will be referencing and dipping back into Jim's wisdom and hacks on a frequent basis. Massively shortened my learning curve. Highly recommended, excellent value for money.

Good book but every time i read they push funnel script. Even tho i recommend this book i say its still a tool to specificly market funnel script instead of education. If your a beginner i still recommend this book to start with

This is the shining jewel in the crown- a must read book for any wannabe copywriter and who would'nt want to be? it's an exciting profession, great lifestyle, plenty of mony and freedom. If you only read one book on copywriting make it this one, and this is important, dont get it without buying it alongside Russell Brunson's Dotcom Secrets, Expert Secrets and Traffic Secrets, this handsome hardback collection go to gether like ham and eggs. Paul Bacchus esq

At times the writing style was too childish and at others it was frustratingly vague - even with the use of 3rd grade english you're left guessing what exactly he means. But overall the best book on copywriting I've read with some real game-changing gems that I haven't read in the classics. The classics weren't made for the modern age and that's why this book stands out.

I like this book. I've been in tech sales for over 20 years and even now I get lumbered with writing outbound email cadences. I like the way this book give you a framework to create copy by, with some great examples too. I often refer back to this book when looking for ideas. Worth the money.

Can’t fault Amazon! Delivery took no time at all! As for the book, we’ll I’ve only just started it but have to say am totally gripped! Jim’s understanding of the whole marketing. / sales is second to none & he explains it all in plain English! Superb! ;)

This is not a book about how to become a great copywriter. It is a book about how to write decent copy if you can't afford a great copywriter. I do recommend that people do learn how to write copy themselves if they're in business, but for the really important things... you should actually hire a great copywriter. Why? Because a great copywriter is going to make you so much more money than you would be able to by yourself with this 101 course. You should do BOTH. As you improve as a copywriter, and learn the REAL secrets, you will find that some of what Jim is saying here is actually quite misleading, and it is likely designed to limit mistakes more than maximise potential. For example, he says that your client does not care about you at all, they only care about them. And then gives you a hard rule that you should purge all uses of the word "I" from your sales copy. This is... not good advice. If you are in direct response marketing, one of the most important things is to establish rapport with the client and nurture your relationship with them. Who wrote the headline is often more important than what the headline says. There is a lot of power in a name. Even Jim Edwards uses his name value extensively. The greatest copywriter of all time, Gary Halbert, would probably look at Jim Edward's advice about not using the word "I" and say "What are you, nuts?" The problem is, most people talk about themselves in the wrong way. See, good copywriting skills are not enough. You need to have a big idea behind whatever you are selling, and you need to be larger than life. You definitely shouldn't talk too much about yourself if you haven't got anything interesting or relevant to say about yourself. The problem is, if you ONLY have good copywriting skills, then yeah, you shouldn't talk about yourself, because why would anyone care? Another point is that sometimes you actually don't want to sell as hard as possible. You want to only build expectations that you can meet or exceed. Because you don't just want clients buying 1 time and never again if they get disappointed, or worse, asking for refunds. You want them to buy from you over and over, so often it is actually better to UNDERSELL your offer. You get fewer clients, sure, but they will be higher lifetime value clients. I will hold off on leveraging such techniques in this review and really selling you on my perspective, but I would at least like you to consider why you should at least look at other perspectives and not take any particular book as your "Bible" on this subject. There is a considerable amount of advice given in the direct response world which is simply BS, so you always have to question anything you hear or read.

Copywriting Secrets by Jim Edwards is a comprehensive guide to writing effective copy that sells. Edwards, a veteran copywriter himself, shares his hard-earned knowledge and practical tips in a clear, concise, and engaging way. The book is packed with actionable strategies that you can use to improve your writing immediately, regardless of your experience level. What I liked about the book: • Practical and actionable: The book is full of concrete tips and techniques that you can put into practice right away. Edwards provides real-world examples and case studies to illustrate his points, making the concepts easy to understand and apply. • Easy to read: The book is written in a conversational style that is easy to follow, even if you're not a marketing expert. Edwards avoids jargon and technical terms, making the information accessible to everyone. • Comprehensive: The book covers all aspects of copywriting, from understanding your target audience to crafting compelling headlines and calls to action. Edwards also discusses different types of copy, such as sales letters, website copy, and email marketing. • Focus on benefits: Edwards emphasizes the importance of focusing on the benefits of your product or service in your copy. He teaches you how to identify your audience's pain points and desires, and then how to position your offering as the solution. Key points to remember: • Know your audience: The most important thing in copywriting is to understand your target audience. What are their needs, wants, and fears? What language do they speak? Once you know your audience, you can tailor your copy to resonate with them. • Focus on benefits: Don't just tell people about your product or service; tell them how it will benefit them. What will it make their lives easier, better, or happier? • Use strong headlines: Your headline is the first thing people will see, so make sure it's attention-grabbing and relevant to your audience. • Write in a clear and concise style: Avoid jargon and technical terms. Use short sentences and paragraphs, and make sure your copy is easy to read and understand. • Use a strong call to action: Tell people what you want them to do next, whether it's visiting your website, signing up for your email list, or making a purchase. Overall, I highly recommend Copywriting Secrets to anyone who wants to learn how to write effective copy that sells. It's a valuable resource for entrepreneurs, marketers, business owners, and anyone who wants to improve their communication skills.

I've read the russell brunson's trilogy box set, and was very happy with the content. The next logical step for me was to get this book by Jim Edwards. Honestly, I could not finish it. The book is basically a long sales letter for his FunnelScript software. Nice try, but NO.

Copywriting Secrets ist ein genialer Einstieg ins Copywriting, aber keine Anleitung, um das Handwerk zu meistern. Im Titel ist das Wort Secret (= Geheimnis) vorhanden, was vermuten ließe, dass es ein Fortgeschrittenes Werk ist. Hier und da ist tatsächlich mal ein Geheimnis zu finden, aber das ist nicht die Regel. Das Buch ist in Wirklichkeit auf Anfänger ausgelegt. Nun etwas mehr zum Aufbau des Buches: Der Autor Jim Edwards gibt in jedem Kapitel eine Einleitung warum der Punkt so relevant ist, erklärt den Punkt und zeigt dir dann anhand von einleuchtenden Beispielen, wie genau du den Teil aufbauen kannst, sodass du sie sofort auf dein Beispiel anwenden kannst. Das heißt du kannst sofort loslegen. Die Beispiele sind praxiserprobt und daher validiert. In späteren Kapiteln bezieht der Autor sich immer wieder auf vorherige Kapitel und zeichnet den Lesern, damit ein abgerundetes Bild, wie die Kapitel miteinander verknüpft sind. Die Reihenfolge der Kapitel ergibt für mich persönlich eine Menge Sinn. Wenn du nach der Psychologie hinter den Texten suchst, bist du mit diesem Buch fehl am Platz. Die Verkaufspsychologie steckt zwar in den Texten drin, aber wird nicht direkt behandelt. Wenn du im Copywriting auf das nächste Level kommen möchtest, ist das Buch vermutlich ungeeignet. Alles in Allem ist das Buch sehr gelungen, wenn du gerade erst anfängst. Es gibt dir alle Tools an die Hand, die du brauchst, um verkaufsstarke Texte zu schreiben. Um aus deinen Texten dann Meisterwerke zu machen, dafür bedarf es weitere Bildung. Kurzum: Für Anfänger, Grundlagenwissen, Leicht in die Handlung zu kommen dank Beispiele

Good read with absolutely great information, Jim gives some great advice that I will use for my business. Well done!

Good explanation and practical tips, but doesn't quite show how to get clients as a freelancer. More adapt to an entrepreneur looking to improve his own website copy. Images could have been Improved in my humble opinion but I liked how Jim breaks down everything into very simple terms. It also includes many pitches/advertisements of other digital products, which I liked how he presented (as a passionate copywriter) but it might be annoying to someone else.