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Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook. Review: Don't underestimate this book. Apply what you learn and reap the $$ - Love this book! With each chapter I had to do some additional research since I was barely familiar with Google Ads and used it once years ago with no results. After a few weeks of research, I decided to give it a try because you can't knock something you've never tried. Well as of this week I've had 3 customers reach out for my services. One has already made a deposit. I do freelance work and I'm lucky if I get that in a month's time. I've tried other types of marketing and advertising efforts with little to no return. With Covid, in person networking is a no go at this time and trying to network online is tough when you don't know who needs your services. I'm looking forward to using Google ads as part of my marketing strategy here forward! Thank you for this book! Review: Amazing Book! - Im still reading this book and I also took the course thats free with the book. Im determined to master google ads. The bbook is also easy to follow. From someone who loves fb ads I wanted to be commited to learning google ads as well.
| Best Sellers Rank | #208,215 in Books ( See Top 100 in Books ) #25 in Search Engine Optimization #114 in Web Marketing (Books) #137 in Advertising (Books) |
| Customer Reviews | 4.6 out of 5 stars 318 Reviews |
T**Y
Don't underestimate this book. Apply what you learn and reap the $$
Love this book! With each chapter I had to do some additional research since I was barely familiar with Google Ads and used it once years ago with no results. After a few weeks of research, I decided to give it a try because you can't knock something you've never tried. Well as of this week I've had 3 customers reach out for my services. One has already made a deposit. I do freelance work and I'm lucky if I get that in a month's time. I've tried other types of marketing and advertising efforts with little to no return. With Covid, in person networking is a no go at this time and trying to network online is tough when you don't know who needs your services. I'm looking forward to using Google ads as part of my marketing strategy here forward! Thank you for this book!
J**A
Amazing Book!
Im still reading this book and I also took the course thats free with the book. Im determined to master google ads. The bbook is also easy to follow. From someone who loves fb ads I wanted to be commited to learning google ads as well.
A**R
very worthwhile - even for those with Ad experience
With some prior hands-on experience in Facebook commerce and Google Ads -- both as a publisher and advertiser -- this is a great detailed book to advance your Ad tactics to be more effective in bidding - creating and placing Ads
S**K
Excited to Read
I have given the book a quick scan and have already picked up some key pointers to try out. I am not a Marketing person by trade, but as a small business owner I have had to learn to stay competitive. Using Google's suite of services can be daunting and having a guide to navigating that space is crucial. I am excited to dive further into this resource. From what I've read thus far, it's written with the layperson in mind. I removed a star due to the condition of the book when I received it. As you can see from the photos, the pages got folded in.
N**L
Every Business Needs ThIs Book
Perry Marshall is the beat at teaching marketing and business. This is book is so valuable that he can charge so much more for it. This book will help my business take off. Google Ads and Facebook ads should be part of every business and Perry Marshallโs ultimate guides are a must to learn the ropes.
A**R
Google Ads
The information shared in this book is priceless. It shows exactly how to setup a campaign and optimize your Ads to perform at the highest level possible. Thanks
T**E
Perry Marshall and Mike Rhoads taught me everything I know about google ads..
The teachings in this book has allowed to to profitably spend over 200k in google ads over the last 12 years..
J**T
Good but not great
The book is good, but not great. More of a Google Ads explainer than book on how to setup and run successful campaigns. Would have liked more application examples and optimization tips based on the authorโs experience. IMO, most people are probably looking for ways to improve their campaigns, not set one up. Wasnโt looking to read Google Ads for Dummies but thatโs how this kind of felt. Also a little disappointed that I sent an email to Perry asking a very basic, short, and straightforward question regarding something mentioned in his book. Got a response from one of his employees that my question was beyond the scope of their job and Iโd have to pay for one-on-one coaching if I wanted my question answered. Kind of a let down, especially since Perryโs automated email software sends me 2-3 marketing emails every single day! Anyways, I recommend the book to anyone wanting to brush up on Google Ads but donโt expect to learn anything ground breaking. The โ80/20โ section and parts on defining your USP are definitely high value (although not directly related to Google Ads). Other than that pretty blah.
A**.
NOT SO DEFINITIVE GUIDE
Maybe bcs I worked at google and Google Ads is something i use everyday. But there is no meaning in buy this book if you are looking for new ways to optimize, suggestion or counterintuitive point of view. Sorry Marshall, but this book is for beginners only, with a carpediem momentum system, to upsell products and courses. mmmmmmm.
K**R
Pretty rich in detail about Google Ads
Simply I will put it in the following points: -The writers work together and have a rich experience in Google Ads. These experiences are far more greater than any other quality. Because when it comes to Google Ads, it's all about testing and getting to pay less for more profit, which in turn needs high experience. -The writers takes you into a great experience that explains how good tools can be for your Google Ads, and they put you into bad experience just so that you expect what the path is while on Google Ads. -The writers respected all sort of businesses, by making sure the reader gets to know what they need to do, what they need to worry about, the tools to use, the plan for a better improvments based yearly. -All of the book was great to read.
A**.
Sehr gutes Buch
Fรผr mehr als nur Google Ads. Viel auch zum Thema Marketing und mehr. Klare Kaufempfehlung
S**.
It's OK
I wanted a really focused resource for Google Ads and this is just OK in that regard.
N**H
Best book you will buy on Google Ads.
Read it cover to cover and since have used it as a reference book again and again. The actionable tips have been invaluable, if you were coming in as a genuine beginner to Google ads this book would set you up very well; and as a professional there is a ton of information to keep you on your toes also. Couldn't recommend highly enough. You should have bought it yesterday.
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