Business Development for Dummies
Product ID: 179774150
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how. Review: Great book - Extremely nice book for those who want to learn the actual working methods of business development without the hassles of trying each and every concept we learn during our college courses....Great store with fast delivery. Review: Five Stars - Very good book
| Best Sellers Rank | #702,949 in Books ( See Top 100 in Books ) #25,060 in Analysis & Strategy |
| Customer Reviews | 4.4 out of 5 stars 227 Reviews |
S**H
Great book
Extremely nice book for those who want to learn the actual working methods of business development without the hassles of trying each and every concept we learn during our college courses....Great store with fast delivery.
L**Y
Five Stars
Very good book
A**ー
Almost 400 pages of mediocre emptiness
Maybe this book was necessary in Anna Kennedy's career, but it definitely isn't necessary for anyone else. I tried to force myself to write a sum-up of each chapter while reading, and this revealed very difficult: the author is diluting information in so many layers of useless filling that finding content is an ordeal. If you want to read 400 pages of sentences like: "If engaging into marketing feels like reaching for the moon, think of it more like getting into orbit", then go for it, this book is just for you... I was in need for a dense, actionable manual and found an airy blablabla whose main goal seems to convince that business development is complex... and that you might need Anna's services as a consultant maybe? I read one book per week, we are in June already, and this is by very, very far the worst reading I had this year.
E**D
like, er
I proudly consider myself a "Dummy" so it's natural for me to be attracted to a book for me! I'm not however a proud business person and the idea of reading about Business Development is about as far from my desires as learning to play ice hockey. All that said, I am a first time author's coach for my living AND my clients often need me to be at least conversant in a topic, like, er, Business Development. Enter Business Development for Dummies to the rescue!!! Anna Kennedy has not only managed to write Business Development for Dummies skillfully and thoroughly, she managed to excite my business development side into, "Hey, I COULD be good at this development stuff, myself!" That is quite an accomplishment. My background as a writer is journalism. My best editor ever, gave me a tip: "If you ever need to get up to speed with a topic you are clueless about, go to the children's section and see what they have." I followed that advice for years; Nuclear fission? No problem. The kids have a book that explains it simply and succinctly! The kids section did not have a Business Development Primer, but the Dummies series did! I am grateful for it. Kudos to Ms. Kennedy for making me understand and not only that, feel smart about her topic when I finished.
I**C
its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you
its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you
O**.
top livre de la vente pour business developper et marketer
Ce livre est à lire (en anglais seulement) pour tout commercial qui veut travailler dans des ventes plus complexes ou avec des cycles de produits/services longs et/ou avec des revenus récurrents. De nombreux plans d'actions concrets sont expliqués. Il y a quelques redites mais ce sont des points importants....ce qui permets de lire sans suivre l'ordre des chapitres Si l'auteur vient faire une conférence en Belgique/France...j'y cours ;-)
M**N
Das Buch liest sich - als ob man mit einem Sales spricht
Ja, ganz viel blabla, sehr viel blabla und immer Wiederholungen - ab und zu flammt ein interessanter Satz auf, den ich mir gleich markiere. Aber es ist wie mit einem Sales zu reden - er unterhält Dich über Stunden, erzählt alles was damit zusammenhängt aber die Antwort ist nur ein Satz lang.
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