---
product_id: 1704940
title: "Neuromarketing"
price: "15396 Ft"
currency: HUF
in_stock: true
reviews_count: 11
url: https://www.desertcart.hu/products/1704940-neuromarketing
store_origin: HU
region: Hungary
---

# Neuromarketing

**Price:** 15396 Ft
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Neuromarketing
- **How much does it cost?** 15396 Ft with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hu](https://www.desertcart.hu/products/1704940-neuromarketing)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Neuromarketing [Renvoise, Patrick] on desertcart.com. *FREE* shipping on qualifying offers. Neuromarketing

Review: Lots of valuable information to help you make sales - The authors tell us that most people buy from what they call their old brain. In short, the old brain is man's ancient way of thinking from the beginning of time --- the fight for survival. The authors argue that we make our buying decisions from this brain. So, if this is so, the way we sell must talk to that brain and not the logical brain or the brain we think is used to make decisions. I think that most people in advertising and marketing have known this but may not call it "the old brain." However, I found the book full of useful ideas that will help me write more effective sales messages. After all, if we can find the prospect's pain, we can address it and show the prospect how we have the solution. It's basically that simple. The book is mostly common sense marketing. But the slant is new and some of what we read is rather revolutionary. Some people say that neuromarketing could be used to manipulative people. Perhaps. But doesn't all advertising manipulate people, or attempt to do so? In neuromarketing, we learn that fear is the most basic and primal motivator. We make many --- perhaps most --- of our decisions based on fear. For example, IBM used fear in it's advertising to the point where we heard, "No one was ever fired for buying IBM." In other words, fear of losing our job caused us to "safely" buy Big Blue --- even if another solution might have actually been better. I find in the copywriting I do for my clients that using fear in the sales messages I write for them is very effective. No one is immune from fear. We don't all crave the same things. But we all have fears. And fear motivates. Researchers, for example, have demonstrated that we react faster to observing fearful faces than we do in seeing happy faces (Emotion, 2007). Which motivates you more? The message that you could earn more money or the fear of becoming homeless? The former matters. The latter is a hard-hitting motivator that works on our primitive emotions or, as the authors call it, the old brain. This is an excellent book. It's fast paced and well written. The authors believe that short sales messages work best. They also believe that people recall what's at the beginning and the very end of the message. I like that. It's always worked for me and it will work for you. Highly recommended.
Review: Quite nice - Quite nice, I liked the style of writing. However, more advanced people in this field may find it less impactful or useful.. in overall it’s a nice piece.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.4 4.4 out of 5 stars (289) |
| Dimensions  | 5.51 x 0.64 x 8.5 inches |
| ISBN-10  | 1595551352 |
| ISBN-13  | 978-1595551351 |
| Item Weight  | 14.7 ounces |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | October 14, 2007 |
| Publisher  | HarperCollins Leadership |

## Images

![Neuromarketing - Image 1](https://m.media-amazon.com/images/I/71QWDk+-jYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lots of valuable information to help you make sales
*by A***M on December 22, 2007*

The authors tell us that most people buy from what they call their old brain. In short, the old brain is man's ancient way of thinking from the beginning of time --- the fight for survival. The authors argue that we make our buying decisions from this brain. So, if this is so, the way we sell must talk to that brain and not the logical brain or the brain we think is used to make decisions. I think that most people in advertising and marketing have known this but may not call it "the old brain." However, I found the book full of useful ideas that will help me write more effective sales messages. After all, if we can find the prospect's pain, we can address it and show the prospect how we have the solution. It's basically that simple. The book is mostly common sense marketing. But the slant is new and some of what we read is rather revolutionary. Some people say that neuromarketing could be used to manipulative people. Perhaps. But doesn't all advertising manipulate people, or attempt to do so? In neuromarketing, we learn that fear is the most basic and primal motivator. We make many --- perhaps most --- of our decisions based on fear. For example, IBM used fear in it's advertising to the point where we heard, "No one was ever fired for buying IBM." In other words, fear of losing our job caused us to "safely" buy Big Blue --- even if another solution might have actually been better. I find in the copywriting I do for my clients that using fear in the sales messages I write for them is very effective. No one is immune from fear. We don't all crave the same things. But we all have fears. And fear motivates. Researchers, for example, have demonstrated that we react faster to observing fearful faces than we do in seeing happy faces (Emotion, 2007). Which motivates you more? The message that you could earn more money or the fear of becoming homeless? The former matters. The latter is a hard-hitting motivator that works on our primitive emotions or, as the authors call it, the old brain. This is an excellent book. It's fast paced and well written. The authors believe that short sales messages work best. They also believe that people recall what's at the beginning and the very end of the message. I like that. It's always worked for me and it will work for you. Highly recommended.

### ⭐⭐⭐⭐ Quite nice
*by D***A on May 14, 2021*

Quite nice, I liked the style of writing. However, more advanced people in this field may find it less impactful or useful.. in overall it’s a nice piece.

### ⭐⭐⭐⭐⭐ A better way to analyze and influence customers
*by B***R on November 3, 2009*

Simply awesome! Every Product Marketing professional must read this book. This book really breaks it down to the basics. So refreshing! We often hear people say 'keep it simple stupid' and 'understand the right and left brains' (as if that really matters!). This book provides proven insights that really matter. I particularly found the new way to dissect the brain into three parts and the section on how the brain really works quite intriguing as well as applicable to consumer marketing to analyze and influence the well-informed customer of today. - Avinash (Avi) Jhangiani blog: h[...]

## Frequently Bought Together

- Neuromarketing
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*Product available on Desertcart Hungary*
*Store origin: HU*
*Last updated: 2026-03-05*