Public Relations: Strategies and Tactics (10th Edition)
Product ID: 1704811
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Description
Updated in a 10 th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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| Best Sellers Rank | #1,771,312 in Books ( See Top 100 in Books ) #490 in Public Relations (Books) #920 in Communications #1,896 in Communication Reference (Books) |
| Customer Reviews | 4.4 out of 5 stars 67 Reviews |
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