---
product_id: 15135674
title: "Rethinking Prestige Branding: Secrets of the Ueber-Brands Paperback – Illustrated, May 26, 2015"
brand: "wolfgang schaeferjp kuehlwein"
price: "30927 Ft"
currency: HUF
in_stock: true
reviews_count: 8
url: https://www.desertcart.hu/products/15135674-rethinking-prestige-branding-secrets-of-the-ueber-brands-paperback-illustrated
store_origin: HU
region: Hungary
---

# Rethinking Prestige Branding: Secrets of the Ueber-Brands Paperback – Illustrated, May 26, 2015

**Brand:** wolfgang schaeferjp kuehlwein
**Price:** 30927 Ft
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Rethinking Prestige Branding: Secrets of the Ueber-Brands Paperback – Illustrated, May 26, 2015 by wolfgang schaeferjp kuehlwein
- **How much does it cost?** 30927 Ft with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hu](https://www.desertcart.hu/products/15135674-rethinking-prestige-branding-secrets-of-the-ueber-brands-paperback-illustrated)

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- wolfgang schaeferjp kuehlwein enthusiasts

## Why This Product

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ A smart and stylish read! Loved the mythical storytelling angle to elevate brands
*by K***T on September 22, 2015*

As a strategic planner working in beauty and fashion branding and marketing, this is basically the holy grail. These are the very topics I think about every day. This book provides a plethora of relevant examples and interesting new language that I can use to have the right conversations with my clients to move their brands forward. I often talk about the importance of brands and starting with the "WHY" as a key foundation to their purpose. I love the distinction Wolfgang gives for brands with this higher meaning and cultural significance - Ueber brands! These are brands that build a cult following and then live their dream and purpose through the right products, culture and experiences. I also always talk about the importance of storytelling. It is so true and clever how these writers have doubled clicked (metaphorically) on storytelling to drill in deeper on what it means for Ueber brands which is mythical storytelling. A brand myth is a more elevated and emotional way to bring the story to life, which in this day and age, is everything. The first time I read this book, it was about enjoying and understanding the big picture. Now, I need to go back through and do some old-school highlighting for practical usage and references. PS: If you are passionate about lifestyle and fashion brands, you will hopefully love the brilliant case studies because for me, they have chosen brands that I personally relate to and admire.

### ⭐⭐⭐⭐⭐ lucrative story-telling at its best (for both brand junkies and the everyday consumer)
*by M***P on June 29, 2015*

Reading this book is much like experiencing an ueberbrand as it unfolds before you page by page. Though technically a business book that educates the reader on strategy, case studies, and frameworks, the tonality and voice behind the content sounds like that of a friend (albeit, a more experienced, well-traveled friend) - with the right amount of tongue-in-cheek humor and ease to keep you properly engaged. The ample insights to take away manage to feel like they're served up as a nice treat with some amusing anecdotes that you'll want to retell at a cocktail party (and build your own social currency), in great contrast to typical business case studies. Most practically and uniquely, the book is able to meet its reader on all parts of the spectrum - offering a historical and cultural study on the evolution of branding in layman terms to those who may just be avid consumers as well as turn-key applications (down to the self-evaluative business questions) for brand practitioners. A keeper and must-read for the smart stories inside as well as a handy guide for business building for years to come.

### ⭐⭐⭐⭐⭐ A must-read brand strategy book!
*by D***P on March 16, 2023*

This is an excellent brand strategy book to help people and companies create an Ueber-brand! The book has so many memorable brand examples that help reinforce the concepts and makes it easy to understand. Definitely a must-read for anyone interested in brand strategy!

## Frequently Bought Together

- Rethinking Prestige Branding: Secrets of the Ueber-Brands
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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*Product available on Desertcart Hungary*
*Store origin: HU*
*Last updated: 2026-02-02*