COLORCHARM Permanent Liquid Hair Color for Gray Coverage, Brown

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

Been using the other brand marketed to men and thought I’d try this instead and I am glad I did! Perfect color and a way better bang for your buck since we don’t have a lot of hair. I can probably get 4-5 uses out of one bottle. Please Wella don’t change anything. It’s perfect!

good

Wella is my go-to when it comes to natural color hair dye. Keep in mind that this is a liquid color, not a creme base, so it is quite runny even after mixing with developer. It has a rather strong odor, but its to be expected. Processed quickly with 20 vol developer with no obvious damage to hair. I would describe this color as an off-black or 1B. Happy with the results.

I have naturally curly hair and put off dyeing it for years because I didn’t want to ruin the texture. This worked great to cover my grays without changing the texture at all. I left the dye on for about 45 minutes (coarse hair) and deep conditioned right afterwards. Pic is from the same day.

Never had an issue ordering this product from Amazon

Been using for years and covers my grays. Easy to use. Cannot go wrong with this product excellent color and shine.

I have used Wella hair color for a while. So this is not my first time. I used this color it burned my scalp and hair. I came back today to get the seller banned from Amazon. Guess what it say's sold by Amazon. Either way, this product needs to get banned asap before it hurts someone else as well. AMAZON STOP SELLING THIS PRODUCT!!!

Definitely NOT a 2N. This is dark brown. Doesnt cover white hair. DO NOT BUY.

The best

Doesn't expect that this product needs another item in order to use it.. and too pricey for incomplete product.

I always buy 2N from wella, when this arrived it looked fine in the packaging and while using it, but it is DEFINITELY NOT a 2N. It turned out more like a 5 in my hair. So disappointing.

Doesn’t cover gray hair at all.