Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST!

I didn’t find I learned all that much from this book.I don’t like the way it was written, and I feel the presentation flow was a little disorganized. The core message of each chapter was just not impactful or solid enough.He spent quite a lot time to talk about the in-home sales experience for something not related to local advertising.It’s honestly a disappointing reading to me. Hope other will find it more interesting and useful.

My problem is with the few reviewers who thought that Claude was wrong for occasionally mentioning other resources. As if being pointed to other resources of learning and sharpening of knowledge and skills was a "bad" thing. I am a rep just starting out. The mindset that I am there " to help the client sell more product/services " is the greatest lesson from the book that I will ingrain into myself. Selling is not a battle, it's a collaboration. ....thanks

Selling Local Advertising is one of those rare books that just delivers. There is no filler in this book it is just one great idea after another presented in short quick chapters. It is half to even a third of the size of other classic selling books such as “Secrets of Closing the Sale” by Zig Ziglar and “The Ultimate Selling Machine” by Chet Holmes. Yet it packs as much value if not more than those classics.I read this on my kindle iPhone app which is how I read most books these days. I rarely highlight anything in the books I read yet with this book I highlighted 33 points so I could go back to them whenever I needed to. The 4 Hour Work Week is pretty much my favorite “business book of all time and even that book I only highlighted 25 things. And that book is 3 times as big as this one.That is just jam packed value. Very few books do I read multiple times. And very few books do I recommend. I plan to read this book multiple times and I have already put it on my recommend list. When it comes to business and selling books that is a very small list, a list full of big names like Zig Ziglar and Chet Holmes.This book is targeted at advertising sales and I can say for anyone getting into advertising sales this could be your quick and painless training manual. But I don’t think it is just for advertising sales professionals. Any sales professional will find value in it. Those who do B2B sales will get a bit more as will those who do outside sales as some points in the book are very directly aimed at B2B outside sales. But on the same token even a guy selling cars will get a lot of value out of this as many of the lessons are universal. Who knows you take a good inside sales guy on a car lot and arm him with this book and he might even find new ways to prospect.I’ve done a ton of sales and I have done 17 tons worth of sales training. And the vast majority of that training sounded the same from one trainer to the next. Each saying what they know the Sales Managers and Owners want to hear. I mean after all the Sales Professionals they are training are not their customers, those Managers and Owners are. So a lot of training falls on deaf ears. The Sales Professionals out there have heard it once and heard it a thousand times. But it doesn’t help them sell more.That is where this book and the training inside it are so different that it stands out. This guy has walked the walk and talked the talk. You can tell he is giving it to you straight and every single thing he suggests he has personally done and had it work for him. He isn’t talking a lot of BS.Of course no book is perfect and I believe the inexperience as an author comes through. Many of the chapters are two short. I would love to have seen them expanded with more examples and more stories from the field. This is something I think an editor at a big publishing house would have told him and I personally hope one day he gets to work with a large publisher who can take his writing to the next level. This book honestly needed to be padded a bit and expanded. I hope Claude will read this review and consider down the road releasing an expanded and revised vesion.The other thing I noticed is there is a bit of blatant self promotion in the book. Though I will admit the book and that self promotion have influenced me to read his other books. So it was not bad. Nor did it reach the level of what Tim Ferriss does. The difference is Tim is a master self promoter so it comes off smoother and not as jarring. Once again this something I think a professional editor from a big publishing house would help him overcome.Yea my only two complaints on the book were minor and the one is really me being hungry for more. I wish the book had been two or three times as long and he could have given more examples to really hammer home the lessons.I got this book when it was on sale for 99 cents but it is well worth the $10 or so he normally sells it for. I’m honestly tempted to mail this author the other $8 or $9 bucks because I feel like I ripped him off getting it on sale.I understand from reading the book that he does speaking and I hope to one day get a chance to see him speak. And if I happen to ever be passing through that part of Ohio I’d love to look him up and buy him dinner or take him out for drinks. I believe the value I would get back from that conversation over dinner would be 100 times or more what I would spend.My advice is if you are a Sales Professional you need to buy this book for your training library. I can’t see anyone buying this book being disappointed in it. I will recommend it to others and hope if you read it and enjoy it you will do the same. He is too much of an unknown for this to go big. But this book can help one Sales Professional at a time if we make sure to pass it on to others we know. And I think as Sales Professionals we owe it to each other and our profession to help others become better at selling.

As an entrepreneur operating an online arts magazine that survives financially on advertising, I bought this book hoping I would learn at least one new idea. I did. It was a good read for me. I don't think it would be as helpful to someone with a great deal of advertising experience, which is why I gave it a four star rating.

This guy is an advertising genius - and speaks from personal experience & actual results.Claude is the real deal.A sensational legend!-Randall

He shamelessly self promotes his own book within this book, which I guess is fine, but annoying after awhile. However it did work because I plan on buying his other book... Soooo what can you do? The rest of it was very informative and I really appreciated reading it and getting the additional reading recommendations.

Would have liked a bit more info on certain topics like cold calling. But it was a good read with info I plan to try for sure.

Claude takes a lot of information about marketing and sales and makes it into its sinewy essence so you can focus your work and success on a few simple strategies

I found I couldn't put this inspiring book down and read it as quickly as I could. Found Claudes' advice and theory very straightforward and had lots of 'ahhh how clever' moments throughout...great read

Tons of practical information that you can use right away. I have read so many books, but Claude makes the difference. Down to earth. Not showing off. I enjoy every sentence. I learn every page... and NO, i'm not new in the sales business. I am in it for a long time. And Claude is telling exactly what works, and even more important... why it works. But i could never put a finger on it. But Claude does. Every salesperson in my company is 'forced' to use is. And when they start reading... the excitement and will to sell and sell more... kicks in. Thank you Claude!! Greetings from Europe. Maybe you have to expand your goals.

I would recommend this book to anyone either selling local advertising (print) or the small business owner who needs/wants to advertise in this way.It is comprehensive, well written & a complete resource for those above & will provide many tips to get the most out of your advertising $ as well as highlighting common mistakes businesses make & what to do to avoid them.