Hotel Success Handbook - Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&b, or Guest Accommodation. Paperback – Illustrated, February 22, 2010

Helpful and insightful. The additional materials available on the website were OK resources, but the website could use an updated look and navigation.

I evaluate this book at five stars! It is a great book to help you better understand ways to help your hotel run more smoothly! The tips & ideas that this book gives to you opens up an entire world of ideas that you can apply to your business! Take action now to deferential your hotel from the rest of the competition!

Good information for the beginner, focuses more on marketing ideas, but provides practical day to day information

Great and well organized book - packed with great ideas - If you run a small to medium size property, this book is your in-house private consultant. Easy to read great sales and marketing plan - a must read for the small hotel owner/manager.

Very good book for the small lodging operator. It gives common sense actionable advise.Capt. Bill VanWormerFeeder Creek Lodge

Thought there would be far more actual guerilla marketing tactics as opposed to just stating the obvious.

Caroline Cooper and Lucy Whittington from the United Kingdom have compiled an easy to read book of practical marketing and training ideas that target smaller hotels, B&Bs and inns. The book offers balanced suggestions on both traditional and online marketing and receives excellent reviews from a range of hospitality professionals in its opening pages.There are 11 chapters that flow well:Chapter 1 addresses the traditional product, identifying your probable customer baseChapter 2 provides the foundation of developing a marketing plan and defining your competitive differenceChapter 3 reviews the fundamentals of what is essential in website developmentChapter 4 offers a range of communication and promotional ideas for both online and traditional marketingChapter 5 discusses the importance of establishing value in offeringsChapters 6 and 10 identify specific action steps for maximizing online promotions and collaborations in technologyChapters 7 and 9 review traditional marketing options and the need to present a "high touch" approachChapter 8 includes an overview on the importance of networkingThe final chapter closes the loop with setting goals, creating the Hotel Success Plan and getting startedTheir site @ hotelsuccesshandbook provides additional Success Tools and TipsIt is becoming more complicated to market and operate a smaller property and these two professionals have combined their background and experience to provide a a resource that delivers practical advice that one can use immediately.As always, feedback or comments are welcomeJohn J HoganHospitalityEducatorsHoganHospitality

For someone new to marketing this was very helpful with our holiday home. The exercises are excellent and the examples easy to follow.

this is an amazingly practical book. Do this, now do this, in that order. I have read other hospitality books which are more about general topics, or of stories from hotel workers of all levels. But this is small hotel, guesthouse, B&Bs, practical, adult, owners/managers guide. All of your questions will be answered whether you are already working in hospitality or still thinking about it.

A well written and informative book with the odd 'epiphany' in regards how you interpret your own business techniques & plans. Not so much a 'how to do it', but more of a 'this is how you work it out for yourself'.Don't let this put you off though, there is some really useful information here, and if you work through the systems and plans in the book, you can only benefit in the long run.

This may work as a primer for someone who genuinely has no clue about marketing their hotel/guesthouse (although in that case, I think it may not be all that useful because it doesn't go into great depth about why you would do something as it's assumed the reader would understand) but this is so general as to be very little use to anyone else.

I found the book to be very basic, i've recently took up a managerial post in hospitality (No previous hospitality experience) and must say that even i found much of the book to be common business sense.It took me around 45 minutes to skim through, although very clear and systematic points were very short and essentially lacked detail. I was looking for something to further my understanding and this only reaffirmed the understanding i already have.

An excellent read so far. The authors set little tasks to complete at the end of each chapter so gives yourself a synopsis at the end of the book of things to do and be aware of.