---
product_id: 107043870
title: "Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml"
brand: "bleach london"
price: "11318 Ft"
currency: HUF
in_stock: true
reviews_count: 13
category: "Bleach London"
url: https://www.desertcart.hu/products/107043870-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula-for-blonde
store_origin: HU
region: Hungary
---

# Neutralizes brassy yellow tones fast Paraben-free & vegan-friendly 250ml pearlescent purple formula Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml

**Brand:** bleach london
**Price:** 11318 Ft
**Availability:** ✅ In Stock

## Summary

> 💜 Glow beyond blonde — be the pearly icon everyone envies!

## Quick Answers

- **What is this?** Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml by bleach london
- **How much does it cost?** 11318 Ft with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hu](https://www.desertcart.hu/products/107043870-pearlescent-toning-shampoo-iridescent-purple-colour-depositing-formula-for-blonde)

## Best For

- bleach london enthusiasts

## Why This Product

- Trusted bleach london brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dynamic Duo Ready:** Pairs perfectly with the matching conditioner for intensified color and lasting vibrancy.
- • **Brass-Busting Power:** Eradicates unwanted yellow tones for a fresh, salon-worthy cool blonde.
- • **Hydrate & Shine Boost:** Nourishes bleached hair, leaving strands silky, soft, and manageable.
- • **Universal Blonde Ally:** Formulated for all hair types, ideal for regular use without weighing down.
- • **Pearlescent Perfection:** Builds and maintains a luminous pastel purple glow that turns heads.

## Overview

Bleach London Pearlescent Toning Shampoo is a 250ml paraben-free, vegan formula designed to deposit soft purple tones that neutralize brassy yellows and enhance pastel blonde hues. Ideal for bleached hair, it nourishes and hydrates while maintaining a luminous, iridescent finish that keeps your color fresh between salon visits.

## Description

Elevate your blonde with this vegan, PETA-approved purple shampoo. The iridescent formula deposits tones that fight brassiness, leaving hair with a luxurious pearly glow.

Review: EXCELLENT - I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic
Review: Game changer - I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

## Features

- Pearly Purple Colour-Depositing Shampoo – Gently cleanses hair while depositing soft pinky-purple tones to maintain or gradually build a delicate pearly blonde finish. Enhances pastel hues for a luminous, iridescent effect that keeps hair looking fresh and vibrant between salon visits.
- Neutralises Brassy Yellows – Actively counteracts unwanted yellow undertones, leaving bleached hair bright, evenly toned, and free from dull or warm shades. Maintains a polished, cool-toned look for a professionally styled appearance at home.
- Nourishing Formula – Conditions and hydrates strands while enhancing colour, leaving hair soft, smooth, and easy to manage. Helps restore moisture to bleached or colour-treated hair while keeping tones vibrant and lustrous.
- Suitable for All Hair Types – Works best on bleached blonde hair to achieve a pearlescent, pastel shimmer, and is formulated for regular use on all hair types. Adds softness and shine without weighing hair down.
- Pair with Pearlescent Conditioner – Use alongside the matching conditioner for a stronger, more vibrant pastel purple effect and longer-lasting colour. Enhances softness, shine, and overall hair health for a salon-quality result at home.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07P8VTXPQ |
| ASIN  | B07P8VTXPQ |
| Best Sellers Rank | 16,398 in Beauty ( See Top 100 in Beauty ) 657 in Shampoos (Beauty) |
| Brand | Bleach London |
| Colour | Blonde |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.6 4.6 out of 5 stars (231) |
| Customer reviews | 4.6 4.6 out of 5 stars (231) |
| Date First Available | 4 Mar. 2021 |
| Format | Lotion |
| Item dimensions L x W x H | 5.5 x 5.5 x 13 centimetres |
| Item model number | 288Q7_SML |
| Item model number  | 288Q7_SML |
| Item weight | 8.45 Ounces |
| Manufacturer | Bleach London |
| Manufacturer  | Bleach London |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 22.2 x 6.9 x 6.7 centimetres |
| Product Dimensions | 5.5 x 5.5 x 13 cm; 239.55 g |
| Product Dimensions  | 5.5 x 5.5 x 13 cm; 239.55 g |
| Scent | Subtle |
| Special features | Not Tested On Animals |
| Volume | 250 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Bleach London
- **Hair type:** Color Treated
- **Item form:** Lotion
- **Scent:** Subtle

## Images

![Pearlescent Toning Shampoo, Iridescent Purple Colour Depositing Formula for Blonde Hair, Removes Brassy Yellow Tones, Helps Build or Maintain Pearly Purple Colour Paraben Free 250ml - Image 1](https://m.media-amazon.com/images/I/61iI9FsbYrL.jpg)

## Questions & Answers

**Q: what colour is the actual shampoo - I can't see it in person**
A: It looks purple but it gives a hint of pink colour; I love it.

**Q: Can you use this on natural white/ grey hair**
A: Yes you can use it on white or grey hair but I’m not sure what the results would be, it certainly won’t hurt your hair, but you may not get the Pearlised effect?  It does take several shampoos to see the results. The silver shampoo is good also for white/grey/blonde hair. Iv’e got bleached highlights and use quite a few of the Bleach London shampoos in several different colours, they don’t harm your hair.

**Q: Does it eliminate yellow tones?**
A: Yes, if you use it regularly, its very good for eliminating yellow tones and I also found if there isn’t too much contrast in your hair colour it actually stops the roots showing through so much. I highly recommend it.

**Q: Is the colour of the shampoo purple?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ EXCELLENT
*by A***R on 23 August 2024*

I have tried nearly every purple shampoo under the sun!! I keep swapping and have paid stupid amount for the likes of Olaplex, Loreal and redken and none of them are strong enough! This one is absolutely brilliant! You only need a teeny bit and it goes a long way, real ash hue afterwards. It's fantastic

### ⭐⭐⭐⭐⭐ Game changer
*by R***3 on 25 August 2024*

I have never bought a shampoo I have loved more! Gorgeous pinky pearly finish to blonde..don’t freak out..it’s fab! Lifts your dull hair and makes it a lovely pearl blonde! Perfection!

### ⭐⭐⭐⭐⭐ The best!
*by J***N on 22 February 2024*

One of the best beauty products I’ve bought in years! My highlights look so natural! Very happy, didn’t expect this, better effect that the platinum blue shampoo I used in the past as it gives a slightly warmer shade , love it x

## Frequently Bought Together

- Bleach London Pearlescent Shampoo - Vegan & PETA-Approved, Iridescent Purple Toning Shampoo, for Blonde Hair, color Depositing, Fights Brassiness, achieve a bright Blonde - Paraben Free - (250 ml)
- BLEACH LONDON Silver Conditioner - Ashy Blonde Rinse, Color Toning and Preserving, Vegan, Cruelty Free, Daily Hair Nourishment, Color Depositing Formula, 16.8 fl oz
- BLEACH LONDON Rose Color - Semi-Permanent Pastel Pink, Temporary Hair Color Cream, Vegan, Cruelty Free, Temporary Hair Color Cream 5.07 fl oz

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*Product available on Desertcart Hungary*
*Store origin: HU*
*Last updated: 2026-01-22*